Clive Lancaster
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Product-Led Growth Flywheel

Overview In today's competitive business landscape, companies are increasingly adopting innovative strategies to drive growth. One such approach is the Product-Led Growth (PLG) Flywheel, which places the product at the center of user acquisition, retention, and expansion. This model emphasizes creating a product that not only meets user

By Clive Lancaster 13 Dec 2024
How Businesses Work

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How Businesses Work

Every business relies on five essential components: Value Creation, Marketing, Sales, Value Delivery, and Finance. In this post, we’ll provide a brief overview of each of these key areas. Value Creation Value creation involves analyzing market attractiveness and understanding what drives people to value products or services. This includes

By Clive Lancaster 13 Nov 2024
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Clive Lancaster

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